RSS is a bit confusing at first. RSS means "Real Simple Syndication" and syndication is just another word for publishing. RSS is really two separate programs, one program runs on a server, the other program runs on a client. The program on the server takes information and puts it into a pre-set protocol (written in XML) and creates a web page on which it displays the information in an XML format. XML is another mark-up language like HTML created specifically for data exchange on the web. The other program is a client side program that "unpacks" the XML page and displays it in a manner more pleasing to the eye. RSS feeds are simply a way to transmit data from one website to another in a dynamic way. By placing an RSS feed on your website created on another website, you add content to your website in a seamless way that spiders can easily read and so can people visiting your website. Spiders like lots of new content and since you can publish an RSS feed in on one website and display it on any number of websites you have an instant way of creating new content on all of the websites.
Putting an RSS feed onto your website is as easy as creating a hyperlink to the RSS feed source. There are a lot of buttons out on the web to choose from. To use one simply right click on the button and click on properties. In the properties popup window you will find the URL of the button. To create the link you use an anchor tag with the href pointing to your RSS feed XML page and for the display text use an image tag pointing at the button. So it would look like this a href="http://URLofTheWebSite.com/RSSFeedURL.xml"img src="http://URLofTheButton.com/images.gif""/a" If you are able to access the directories on you website servers you can install a program that will display the RSS feed on your website rather than just the button.
Business Relationships
Business is always carried out by people who know, like and trust each other. Business is not carried out by a person and a computer or a computer and a computer. So, what about Amazon? Amazon has built a know, like and trust relationship with its customers by using people to foster the relationship with the company. Amazon by itself is nothing without the people. People are willing to suspend the personal contact because Amazon has done a great job building its reputation as a company of people willing to service the needs of the customers. No "Brand" survives without "customer service" and customer service people are the people in a corporation the make the "Brand" work. So, if you want to market on the internet you need to either personally build the "know, like and trust" relationship or you need people who work for you to build the "know, like and trust" relationship. If you are like a lot of internet marketers you are working for yourself so it is you who must build the "know, like and trust" relationship.
How does one build the "know, like and trust" relationship? First and formost you must "connect" with your customers, partners or joint venture partners. One of the best ways to connect is to learn what we call "color personality technology". For thousands of years it has been known that personalities fall into four distinct groups. These group names have been the subject of many different monikers such as: sanguine, red bile, yellow bile, phlematic, caloric, thinkers, feelers, etc. to name a few.
What we found was that you will forget the various names pretty easily so the best way to describe these personalities is to use the primary colors, red, green, blue and yellow which are not only easy to remember, they are hard to forget. Then associate each personality type with a color. There are two continuums along which we can separate the personality types one is the "Direct-Indirect" continuum and the other is the "Open-SelfContained" continuum. So if we put thest two continuums at right angles we define four distinct personality types demonstrated by the following table:
The "Yellow" Personality type is described as Indirect and Open; The "Blue" personality is Direct and Open; The "Green" personality is Indirect and Self Contained; and the "Red" personality is Direct and Self-Contained. With this basic scheme we can add additional information to each personality type and create a more complete picture of each personality so that you get an idea of what the person is like who displays that personality, but better yet you can determine in advance the kinds of things that you should focus on when you talk to that person so that you can connect with them.
Yellow
Indirect
Open | Blue
Direct
Open | Green
Indirect
Self-Contained | Red
Direct
Self-Contained |
|
For instance you when you talk to a Red personality, you focus on the money, the competition, and you must have very direct answers to questions. A Red will try to control the conversation so you may have a difficult time keeping the conversation going. A red will make you feel like you are wasting his time. You must close with a Red because they expect it.
On the other hand if you are talking to a Yellow you must focus on relationships and family, you must not focus on the money (they don't care), they don't care about competition and you should never try to "close" a yellow you will lose them.
When you are talking to a Blue you must talk about the money, you must talk about the notoriety and the fun they will have by joining you, family is also important to a Blue. You can try to "close" a Blue but it is best if they make the decision by themselves. If you try to tell them about the details, their eyes will glaze over and you will lose them.
On the other hand if you are talking to a Green you must focus on the details you must talk slower and allow them time to think about what you are saying, almost always you will have to have more than one conversation with them before you actually connect with them. Never try to "close" a Green, you will lose them. Blues make up about 15% of the population, Reds make up about 15% of the population, Yellows are about 35% of the population and Greens are about 35% of the population.
So you see that if you try to "close" all of the people you meet, you are reaching 15% of the population and a maybe on an additional15% of the population and you have just eliminated 70% of the population. This technology works and it is a wonderful tool to use when you talk to people because it helps you focus on what their interests are so that you can more quickly "connect" with them so that you can begin to develop a "know, like and trust" relationship.
At Purple Cowboy Marketing we teach you Color Personality Technology, how to develop a "know, like and trust" relationship and a lot of other skills for internet marketing including Veretekk which helps you develop a never ending supply of people to talk to about whatever you are marketing.